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Creating inventory freedom for E - commerce success
F8 was formed for the purpose of developing a practical way of funding inventory for e-commerce businesses. One of the major challenges for e-commerce businesses is finding the capital required to invest in inventory in order to fuel growth, whilst also having sufficient capital to invest in sales and marketing.

About the GCC joint venture
In 2024, F8 took a significant step in its growth journey by forming the F8 GCC Joint Venture, a strategic collaboration aimed at introducing its groundbreaking technology and innovative solutions to the GCC region, starting with Saudi Arabia. We advised on setting up this partnership. This joint venture is co-led by two seasoned Saudi-based entrepreneurs, who bring extensive experience in launching and developing technology businesses in the Middle East. The formation of this partnership was driven by the immense potential within the GCC's rapidly expanding e-commerce markets.
Recognizing this opportunity, F8 was established to exclusively deploy F8's proven inventory financing technology across Saudi Arabia and, subsequently, other key markets in the region. The e-commerce sector in Saudi Arabia, in particular, is on the cusp of exponential growth, with projections showing an annual growth rate of 15% over the next five years. Similarly, Dubai’s e-commerce market is expected to grow at 12% during the same period. These trends highlight the timeliness and strategic importance of the joint venture, positioning it to capitalize on these burgeoning markets.
A unique, sharia-compliant approach to inventory financing
F8's approach to inventory financing is what truly sets it apart, particularly in the GCC market. The region's financial landscape, which is deeply influenced by Islamic principles, requires solutions that align with Sharia law. F8’s model is ideally suited to this environment. Unlike traditional lenders, F8 does not charge interest, require personal guarantees, or demand equity dilution. Instead, F8 provides direct funding for inventory, with repayment occurring only after the products are sold. This Sharia-compliant model addresses the unique needs of e-commerce vendors in the region, allowing them to unlock capital that is typically tied up in inventory.
This innovative approach is particularly beneficial in the GCC, where businesses often face challenges in securing financing that aligns with Islamic financial principles. By offering a solution that is both practical and compliant, F8 enables e-commerce vendors to scale their operations without the financial burdens traditionally associated with growth. This, in turn, supports the broader economic goals of the region, fostering entrepreneurship and innovation in a rapidly evolving digital marketplace.
Strategic Growth and Vision
The joint enture is more than just a business collaboration; it is a visionary project designed to redefine how e-commerce businesses in the GCC region access and utilize capital. With a strategic focus on long-term sustainability and regional integration, the leadership team has set ambitious goals to drive innovation and support the digital economy’s expansion in the GCC. The joint venture is poised to leverage its deep-rooted knowledge of local markets, combined with the global reach of F8's technology, to deliver tailored solutions that meet the unique demands of the region.
By fostering strong relationships with local stakeholders, regulatory bodies, and financial institutions, the joint venture aims to establish itself as a cornerstone of the region’s e-commerce ecosystem, driving growth and setting new standards for Sharia-compliant financial services. The leadership’s vision extends beyond immediate financial success, focusing on creating a lasting impact that promotes entrepreneurship, financial inclusion, and the broader economic development of the GCC.